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爱奇艺网球会员:爱奇艺网球会员开启线上预售 付费时代激活优选内容

2018-01-14 05:35:33 来源:新文阁 编辑:jian

导读 : 爱奇艺VIP会员的爆发曾改写了网络视频发展走向,直接催生了火爆的网络剧、网络大电影和网络综艺等行业,重建了视频商业模式。而在“为内容...

  爱奇艺VIP会员的爆发曾改写了网络视频发展走向,直接催生了火爆的网络剧、网络大电影和网络综艺等行业,重建了视频商业模式。而在“为内容付费”已经为互联网用户所普遍接受的大环境下,网络内容和文娱内容付费将如何发展?答案就是优选内容将进入付费时代。作为国内最大的综合视频服务平台,爱奇艺在成功先行试水网络剧、网络大电影和网络综艺之后,又正式将以网球赛事为代表的各内容领域的头部内容,纳入付费分账体系。

爱奇艺网球会员开启线上预售 付费时代激活优选内容

  9月30日,2017年中网赛事期间,爱奇艺网球会员已正式开启线上预售。前100名购买会员的用户即可获赠网球明星限量签名纪念品以及后续回访体验服务;在预售期内购买一年爱奇艺网球会员的用户,将再超值获赠爱奇艺一年VIP会员(2018年1月开始两项同步生效)。而购买爱奇艺网球会员的用户,还可尽享澳网、拉沃尔杯、ATP、WTA、中网、上海大师赛等在内的精彩网球赛事的全程直播观看权、1080P超清无广告、精彩专享解说等多项网球会员尊享服务。

  爱奇艺尽揽顶级网球赛事 构建网球内容价值输出最佳窗口

  自2015年起,爱奇艺体育已经连续三年对中网赛事进行独家直播,并通过赛事新闻报道、集锦点播、球员专访以及场内外花絮等丰富视频内容,持续放大网球赛事在国内的传播效应,实现爱奇艺体育与顶级网球赛事的价值互推共进。与此同时,爱奇艺体育持续关注用户多元化、个性化的需求变化,创建具有娱乐价值的网球品牌价值表达平台。从VIP专享赛事直播到“爱奇艺VIP聚乐部”、“爱奇艺体育奇妙运动汇”的线下互动加持,再到重点推出爱奇艺网球会员,爱奇艺在不断提升VIP会员用户的服务质量的同时,将用户与内容品牌深度交互,加深网球迷对爱奇艺体育的平台黏性。

爱奇艺网球会员开启线上预售 付费时代激活优选内容

  爱奇艺体育自2012年上线以来,始终主打高端品质战略,并与网球、高尔夫、搏击、赛车、马术、极限运动等高端赛事达成深度合作共识,不断加强、丰富平台高品质体育赛事内容。2017年7月24日,爱奇艺体育更是宣布与世界著名的职业男子网球协会ATP达成战略合作,成为2017-2020年ATP在中国大陆地区的独家新媒体合作伙伴。这意味着,继囊括澳大利亚网球公开赛、拉沃尔杯、中国网球公开赛、WTA“十年之约”之后,爱奇艺体育再次将世界级顶尖网球赛事直播权收入囊中,进一步夯实了爱奇艺在网球领域的绝对领先优势。同时,基于澳网、ATP和WTA年终总决赛、ATP男子大师赛、WTA女子皇冠明珠赛等顶级赛事的丰富直播、运营经验,爱奇艺体育已经构建起深远的网球品牌内容影响力,成为网球内容价值输出的最佳窗口。

  爱奇艺推出网球会员 付费时代激活优选内容

爱奇艺网球会员开启线上预售 付费时代激活优选内容

  2017年中网赛事期间,爱奇艺网球会员正式开启线上预售。前100名购买会员的用户即可获赠网球明星限量签名纪念品以及后续回访体验服务;在预售期内购买一年爱奇艺网球会员的用户,将再超值获赠爱奇艺一年VIP会员(2018年1月开始两项同步生效)。而购买爱奇艺网球会员的用户,还可尽享澳网、拉沃尔杯、ATP、WTA、中网、上海大师赛等在内的精彩网球赛事的全程直播观看权、1080P超清无广告、精彩专享解说等多项网球会员尊享服务。至此,爱奇艺在不断满足网球用户及VIP会员线上体育赛事观看需求的同时,以爱奇艺网球会员触达用户的深层次需求,与用户粉丝产生强烈的情感共鸣,将用户娱乐性体验发挥到极致,树立爱奇艺体育品牌价值。

  爱奇艺VIP会员的爆发曾经改写了网络视频发展走向。而在“为内容付费”已经为互联网用户所普遍接受的大环境下,2017年爱奇艺世界·大会上,爱奇艺创始人、CEO龚宇博士曾表示,未来,网络内容付费领域也将从网络剧、网络大电影、网络综艺全面拓宽至网球体育赛事、动漫、少儿、纪录片等在内的各领域的头部内容,都将进入付费分账体系。此次,爱奇艺着力推出爱奇艺网球会员,意味着,高品质、为观众所认可的内容,将摄取更多的收入分成,内容生产将获得更多的发展空间,“马太效应”将彻底激活内容生产,成为网络内容的格局拐点。

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